Reference area

North Central


Innovative Materials




Glauco Merlonetti

Other members

Alessandro Nardinocchi, Valeria Corinaldesi, Silvia Paoletti, Marco Trivisonne

Business Idea

INNOVAcrete develops ultra-high-performance, cement-based composite materials and sells them in a range of hi-tech pre-mixes registered under the HERACLEX brand. These innovative composites can replace traditional materials in the production of customizable prefabricated designs for cities, homes, offices, bathrooms, art and countless other applications. The patented materials are low-cost, eco-friendly and exceptionally strong and durable (hence its etymological reference to the Greek hero, Heracles). In addition, it is lightweight, non-corrosive, stable, stain-resistant, water-repellent and fire-retardant. The product is designed for companies that manufacture structural concrete products for any number of uses.

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