Ciro Di Lanno
Martina Capriotti
Mirta is a B2B platform revolutionizing the way fashion designers and boutiques sell and buy wholesale. With its technology, Mirta aims to innovate the fashion industry by enabling artisans, designers and boutique owners to connect globally while maintaining their local nature. The start-up has also developed a post-order management software, with the aim of digitizing and automating the brands' workflow.The B2B wholesale market needs rapid digitisation as the new generation, digital natives, who represent the new workforce, expect digital and simple processes.Mirta offers a solution to innovate this sector through:- a B2B marketplace to simplify the process of matchmaking between brands and retailers and scouting for new brands. The search for new brands is easy as an algorithm has been developed to enable matching, there are no minimum order quantities and shipping times are fast.- Mirta Officina, an order management software that simplifies post-order processes and allows designers to be independent on the administrative and logistical side while still having support from the Mirta team.- Mirta Credit (service under development) whereby credit is given to finance the circulation of capital for brands and retailers, exploiting transactional data.The coexistence of Marketplace and Mirta Officina, generates a synergy effect that drives brands satisfied with the process to engage retailers who, in turn, drive other brands to sign up.
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