Movenzia.com was created with the aim of responding to several emerging needs within the automotive market, including:• the growing demand for vehicles destined for long-term rental;• the need to increase digital sales, brought about by major car manufacturers, in order to reduce distribution costs and increase profit margins.The platform developed by Movenzia offers a rental service for numerous car models and the possibility of supplementing this with various additional services (maintenance, roadside assistance and RCA and kasko insurance). The first point of contact with customers is the website, designed to give the user the possibility of navigating it independently, choosing the rental parameters most in line with their expectations and drawing up an initial estimate. In order to guarantee customers a personalised, fast and applicable service everywhere, the commercial flow is integrated with artificial intelligence within the proprietary CRMartificial intelligence within the proprietary CRM 'Myboard AI': the technology makes it possible to support customers in their search for the best rental solution, improving the conversion rate and assigning to each consultant the contacts with the greatest affinity, guaranteeing, in addition, the correct processing of files and after-sales customer care support. At the end of the process, the consultant concludes thenegotiation by phone call, managing the relevant documentation online and organising the pick-up at the partner centre closest to the customer. Currently, Movenzia.com has one of the best partner portfolios on the market, having signed agreements with the most relevant Italian and European provider that have more than 50 per cent market share in the relevant sector, guaranteeing the startup competitive offers on key brands and products. After consolidating in the Italian market, the startup launched the first operations to open up to the Spanish market at the beginning of 2023.