Starting Finance is today the largest community dedicated to information and economic-financial education in Europe for under-35s, created with the aim of accompanying the new generations towards a greater awareness and attention to current issues and the main concepts of economics and finance, through interactive and engaging paths, aimed at building user loyalty.

The Starting Finance project takes its cue from a major problem: according to the 2020 International Survey of Adult Financial Literacy studies, Italy is second to last in Europe in terms of financial literacy, with serious repercussions on the economic wellbeing of individuals and families and, in general, at a macro-economic level. In this context, Starting Finance is the point of reference for the financial education and information of the younger generations, through the creation and dissemination of content that excites users and facilitates the understanding of events and news.

The company's approach is omnichannel and consists of several actions

- content: on a daily basis, the editorial team chooses content to be published in the most suitable formats and social channels, analysing trends and popularity. The content includes economic-financial news, concepts and topics that promote financial education, as well as in-depth analyses of facts and personalities from the history of economics and national and international business;

- Academy: SF has developed a catalogue of 10 masterclasses delivered via live stream by managers of large companies and finance professionals, which have the dual objective of providing tools to enter the world of work (developing the skills most in demand) and learning how to invest, following an approach and methodology designed together with industry professionals;- Clubs: present in 38 Italian universities, they are one of Starting Finance's distinctive assets in terms of brand awareness and positioning, acting as a territorial reference point for the community and strengthening the link with the university world;

- B2B services: client companies sponsor social content (Branded Content) in order to promote their brand and create emotional engagement with community users. In addition, SF events are a high visibility opportunity for client companies in terms of media plans, speech opportunities during events, trade marketing materials of event locations and networking with other companies.

To date, SF can count a pool of over 1.3 million users on social networks and boasts collaborations with major companies and institutions, including Moncler, Red Bull, Amplifon, Borsa Italiana, CDP, Consob, Fineco, Morgan Stanley and BlackRock.