Reference area



Internet of Things




Paolo Ganis

Other members

Vincenzo Vitiello , Alessio D'Andrea

Business Idea

Clairy has developed and patented NATEDE (the name derives from the combination of the words NAture, TEchnology and DEsign): an intelligent and sustainable air purifier that works thanks to the purifying ability of some common plants. Plants through NATEDE metabolize a significantly higher amount of pollutants than common pots. The built-in technology allows a fast and silent airflow system that purifies the air through the soil. The design is elegant, modern and Made in Italy. The product eliminates up to 93% of VOCs (Volatile Organic Compounds) and up to 99% of viruses and bacteria in just 9 hours in a room of about 36 square meters. It has advanced sensors that monitor levels of pollutants, including carbon monoxide, temperature and humidity. It also has an innovative photocatalytic filter, which doesn't need to be replaced, reducing waste and additional costs. NATEDE, thanks to the dedicated app, allows the user to keep the air quality under control, at home and in the office, by connecting to other IoT devices such as Amazon Alexa and Google Home. It is also has a self-watering system, which helps reduce water consumption.

Info that pertains to enterprises and is displayed on this page is not to be read as a solicitation to invest -either directly or indirectly - in said enterprises. Any kind of decision that involves the possibility to be part of the firm's equity is to be read as taken independently from both suggestions and evaluations - either direct or indirect - made by UniCredit.