Fish Market in Italy is growing fast since 2018 thanks to new use and attitude of final consumers exalting values like awareness and sustainability about food. However corporate incumbent are often not able to fulfill consumer need offering product and services "off line" with low transparency and reliability concerning source, price, packaging.

Orapesce was born to create digital customer journey on fish market, granting with its business model the delivery of products fresh and clean "ready to cook" or "ready to eat". Catch up the consumer order on platform www.orapesce.it, Orapesce purchases raw product mainly from local Italian fishermen market, engages skilled outsourced for cleaning fish or dark kitchen for cooking gourmet recipe, at the end fulfill order with home delivery by 72 hours overall Italy. The whole process is under checked temperature between 0-4 degrees.Orapesce has eliminated polystyrene using recycle packing and paper with ice gel for delivery, exalting maximum sustainability packaging for industry.

Orapesce grants transparency for customer giving all the purchase info un web site (product, price, source of product) and for investors with clear reporting and governance.Orapesce has developed its platform implement best practices SaaS on market integrating CRM to customize best offer for customer and segmenting clearly customer personas.In its strategic path Orapesce is building phygital customer experience implementing bistrot in Milan (withing famous coworking in Italy - Talent Garden) where customer can taste Orapesce products cooked and then buy.Between 2019 and 2022 Orapesce lived strog growth (CAGR +260%) moving from 450 customer to 4500 customers, delivering around 20.000 orders with recurring rate on 40%.During last quarter in 2022 Orapesce will kick off ready to eat delivery approaching in the next 2 years internationalization project.