Zerow addresses one of the most significant problems in the fashion industry: the accumulation of over $120 billion in deadstock, such as unused leather and fabrics, which often end up being wasted or incinerated. To tackle this challenge, Zerow has created an innovative marketplace that allows luxury brands to sell these excess materials to buyers who can repurpose them, turning a problem into an opportunity.
The  Zerow marketplace offers tangible benefits for both the luxury brands that sell and the buyers. Sellers can reduce waste management costs and generate new revenue from materials that would otherwise deteriorate in warehouses. Buyers, on the other hand, gain access to high-quality materials at competitive prices, helping to create a more sustainable and circular supply chain. Additionally, the marketplace enables sellers to enjoy a completely digitalized and remote purchasing experience, avoiding travel and drastically reducing search and purchase times.
To manage this process effectively, Zerow provides an easy-to-use SaaS platform that allows luxury brands to catalog and manage the resale of their materials, further facilitating opportunities for donation and recycling. In addition to improving the visibility of available materials and facilitating secure and efficient transactions, the platform also tracks the environmental impact saved, offering companies analytical tools to evaluate and demonstrate their commitment to sustainability. Moreover, Zerow supports brands with logistics, ensuring that materials reach their destination reliably and transparently.